Increase awareness: If customers do not know that a restaurant has online ordering systems, there is no way that they will be able to make use of it. They can use their email list and send out a promotion email stating they have just started accepting online orders. Restaurants can also tell their customers about the new feature when they visit the store. If they have an online presence, they can post about the availability of their new online ordering system for customers.
Provide coupons only useful online: Restaurants can provide things in their email that are only redeemable online. These could be coupons or promo codes that can only be used at check out on their website. If people want to take advantage of these deals, they will have to go online and order.
Loyalty programs: Restaurants can create a loyalty program that rewards customers who order online. This keeps repeat customers coming back and gives them an incentive for ordering online. Restaurants can also make tracking points and rewards available online through their site so people can see how many points they are receiving for ordering online.
Make the online menu and website visually appealing: Customers like to visit engaging and interactive sites. Restaurants should post pictures with descriptions, and maybe even video if it’s appropriate, in order to keep their customers on their website longer. These pictures and videos will help bring their food alive and give them the extra push to buy.
Make it even more convenient: Online ordering restaurant app is already convenient for customers, but if the site is hard to work through they may not visit again. A restaurant needs to make everything easy to see and read. They can put things into categories so customers can quickly search for what they are looking for.
Complete all content: Customers like honesty and completeness. Restaurants need to make sure their site is complete with all its content because this is very important to customers. They want all the facts, and they want them to be truthful. They need to fill in everything they can and make it sound so good customers can’t resist buying it.
Customer service is still important: Even though customers will be ordering online, if they have a question restaurants should be ready to answer it. Customer service is still the golden rule for restaurants and although it may not happen as much with people ordering online, they still need to be courteous and helpful when their customers ask them a question. It would also be helpful to provide contact information which is easy to find so if customers do have a question they can easily find a way to contact the restaurant.